iFood WeCare Program

Our Vision

We envision a future in which Malaysian hawkers, along with its culture, is sustained, preserved, and appreciated.

Our Mission

At iFood, we believe in the power of bringing people together over their love of food. The WeCare Program is an initiative to build a community from diverse backgrounds who work together to create a sustainable ecosystem to support hawkers in Malaysia. Specifically, we seek to:

  1. Help struggling hawkers from (the B40 category)

  2. Provide meals from these struggling hawkers to NGOs (e.g. old folks home, orphanage, OKU care center)

Our community looks out for hawkers, preserves the local hawker culture, and inspires others to create change in their own communities.

How Does It Work?

Volunteers and foodies from the WeCare program will recommend 2 major groups that belong to the B40 category (bottom 40% of the Malaysian household income). 

The individuals from these groups are hawkers and home-based food providers.

How We Create A Sustainable Support Ecosystem

Guaranteed Sales Value

We provide a guaranteed sales value for a minimum of 6 consecutive months for the selected hawkers / food providers. The sales value derives from donors or actual purchases from our network.


The meals prepared by the selected hawkers / food providers will then be donated to NGOs.